On Wednesday, the singer actress announced she will be opening a chain of 15 cell phone stores and a website under the Viva Movil brand. Her goal is to sell phones and services to Latinos.
The first store will open in New York on June 15th, with other stores following in Los Angeles and Miami. The stores will have a bilingual staff and will provide a “culturally relevant shopping experience” says Viva Movil. Viva Movil is an authorized Verizon Wireless seller whose prices will remain the same as Verizon’s.
Lopez is the majority owner of Viva Movil and says the company, as well as their Facebook page, is a way for consumers to connect with her. “Latinos need a place to go and they need to be catered to because it is such a growing demographic and market,” Lopez said in an interview.
Lopez’s work with Verizon ensures premium and contract-based service, which is unlike other cell phone companies targeted at Latino populations who attempt to create low-cost and no-contract service.
