April 25, 2014
Ernesto McConnell
Reporter
Headlines
Following an agreement with RCN, Grande Communications and Atlantic broadband, Netflix will be available to subscribers just as any normal cable channel. The offer is limited to those subscribed to one of the three cable companies and Netflix and who also have a TiVo box. This technology will allow subscribers to access Netflix through a cable box instead of the internet. Chief Marketing Officer for Atlantic Broadband, David Isenberg, explained “We’re making Netflix a channel on our lineup and in our channel guides. If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you would tune to Channel 450, and there you’d find Netflix. You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy as changing the channel.”
