MARYLAND NEWS – Rockville Town Square rebrands as ‘The Square’

Laila Kirkpatrick, Staff Writer

Rockville’s Town Square has changed its name to “The Square” as part of a rebranding initiative that the town’s development owners and city officials hope will revitalize the shopping and dining destination, according to a press release from Morguard Management Co., which owns and manages the property. The mayor of Rockville Monique Ashton stated that the city government has, “long been awaiting” the rebrand. She went on to say, “ It’s not just a new name, it’s a new approach and more activity and engagement.” 

Ashton believed that the new name would help to clarify the area that is encompassed by The Square. The Square is bounded by East Middle Lane, North Washington Street, Rockville Pike, and Beall Avenue. The Square is anchored by the town’s memorial library and houses a variety of businesses, and nonprofits. There are also several residential buildings surrounding the square including the Fenestra Apartment complex. The confusion surrounding the town square has now been clearly defined. The square now represents an area where we have a city park and a commercial area.