Smithsonian to launch new travel publication


Smithsonian Enterprises is launching its first new magazine in three decades, with a focus on cultural travelers. The publication is entitled Smithsonian Journeys. It will hit newsstands April 21 as a quarterly publication. Each issue will focus on a single destination with photography and stories about history, food, customs and science. According to Editor-in-Chief Victoria Pope, the first edition is dedicated to Paris with stories about its history, the origins of the croissant and other topics related to France. Like the Smithsonian museums, the magazine will include some science, art and a lot of history. Steve Giannetti, chief revenue officer of Smithsonian Enterprises, stated that there was an opening in the market for Smithsonian Journeys as a highly priced quarterly (like a “bookazine”). Such publications have been lucrative amidst declines for other print publications. The Smithsonian has also operated a travel service for forty-five years, offering expert-guided tours under the name Smithsonian Journeys. The new quarterly will launch with a distribution of more than 150,000. Copies will sell for $14.00 each. The magazine will be available to purchase at supermarkets, book stores, airports and on some cruise lines.


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