George Washington University is in the process of building a new GW Cancer Center and making a major play at the personalized medicine market in the region. Officials stated that they could potentially make up to a $50 million initial investment in new talent to launch the center by next year. They have brought on Dr. Eduardo Sotomayor from the Moffitt Cancer Center and Research Institute in Tampa, Florida, to helm the project. He previously served as the scientific director of Moffitt’s personalized medicine program. The center will be a joint venture between GW’s School of Medicine and Health Sciences, GW University Hospital and GW Medical Faculty Associates (an independent physician group). Existing resources at GW including the Katzen Cancer Research Center, the cancer institute and the comprehensive breast care center will become part of the new cancer treatment facility. The center will be located on the top floor of the new Science and Engineering Hall, which was just completed earlier this year.